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Home Partner Profiles Germany-based start-up Is It Fresh asks if we can change the ways...

Germany-based start-up Is It Fresh asks if we can change the ways we consume and waste food?

Each person produces an average 180kg of food waste every year. Between 30% and 40% of all foods are wasted due in part to the misconception that food must be disposed of once its expiration date has passed

With this problem in mind, Is It Fresh, a spin-off from the Forschungszentrum Jülich GmbH, one of Europe’s largest research centres, imagined a sensor that measures food freshness to overcome the reliance on a date-stamped label.

The Is It Fresh technology has been co-funded by the EU’s Horizon 2020 SME Instrument Phase 2 programme and has been in development since 2011.

Selected from among thousands of international start-ups to join the K-Startup Grand Challenge 2017 in Seoul, South Korea, and selected to join batch #6 of the international tech start-up accelerator program TechFounders, based in Munich, Germany, the Is It Fresh technology was presented in the German capital Berlin during the Falling Walls Conference 2016 and at the “Grüne Woche” exhibition  in January 2017, with support from the Federal Ministry of Food and Agriculture (BMEL).

We are alumni of the Merck accelerator program 2016 and were selected as one of four start-ups (from over 300 start-ups worldwide) to join Merck’s Innovation Center in Darmstadt.

Is It Fresh partners

Our partners include:

  • The Linde Group;
  • Merck;
  • Sigma-Aldrich;
  • McAirlaid’s;
  • Quack and Fischer; and
  • Wingcopter.

Printed electronics

Is It Fresh brings smart, low-cost chip and sensor technology into the world of packaging. Freshtags make packaging smart by the integration of chip and sensor technology, are NFC-enabled, and a fully digital, real-time platform.

Is It Fresh digitalises food packaging and introduces freshness monitoring into every single package, using advanced printed electronics technologies and functional nanomaterials.

Freshtags are a digital packaging solution that communicates with the consumer through a wireless sensor tag that reads the product’s origin, manufacturing date, contents, and traceability.

  • Digital food packaging;
  • Freshness monitoring;
  • Printed electronics;
  • Functional materials;
  • Product verification and tracking;
  • Customer analytics;
  • Real-time logistics; and
  • Aggregated Data.
  • Last mile logistics;
  • Food wastage reduction;
  • Bioelectronics;
  • Flexible electronics; and
  • Chip-based technology.

Profile in Government Europa Quarterly, issue 26

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